Make your Book 

Stand 

Out 

From the Crowd:


Know your Audience
Written and ©2001 by Judy Cullins

Most authors say, 

"Everyone will want my book

and when I take it to Oprah, it will sell millions, 

and

I'll make millions, too."

Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for your target audience focuses your writing and gives your book a great advantage because you know and can communicate your unique selling point. (USP). Now, your book will stand out from the crowd. Although everyone won't buy it, it will sell more copies because your buyers really want your message.
Judy has authored over 40 self-help books, writing books, eBooks, and special reports!

How do you know 
who your audience is?


The biggest mistake most authors make is that they don't write for their one preferred audience. 

If your audience is "everyone," your book doesn't have an angle. 

Without a focus audience, it has too much competition among other popular authors. 

For example:  The "Dummy" books have done well 
because they have one particular focus-beginners.

Know your audience inside and out 
through the "Audience Profile."

What do they look like? 
How old are they? Baby boomers? Seniors? 
Male? Female? 

Are they middle or upper class? 

What kind of work do they do? 
What is their income? 

Are they business people, retired people, over 50? 
Entrepreneurial? Corporate? 

What do they spend discretionary time and money on? 

Where do they live? 

What books and magazines do they read? 
What values and attitudes are reflected by those books? 

What are their interests, 
hobbies, 
and values?

What challenges do they face that they want answers to? 

What do they do with their free time? 
What radio shows do they listen to? 
What TV programs do they watch? 
What events do they attend? 

What organizations do they belong to? 
What causes do they support? 

Are they Internet savvy? 
What kinds of sites do they visit and bookmark? 

How many of them are out there to sell to? 
What do they want? Need?

Don't give this a once over lightly,
Think of it as the most important part of your book.

Go to your library or use the Internet to research just how many people belong to your audience. Ask for the reference books that have census and other information. 
All agents and publishers will want this information from you through your book proposal.

Even if you publish this book yourself, 
do some market research. 
Research can help you with numbers: 45 million readers read new age books; 55 million baby boomers and 60 million seniors are out there. They buy online, too. 

Think of one segment of these groups your can write and market for: New Age newly divorced-age 50 and up; Senior women creating a new career at 60; Baby boomer working mothers who want healthier food for their children.

By writing a focused book, you will attract your preferred audience 
because your whole book is devoted to answering its concerns.
=============
Judy Cullins is an author, publisher, and a book coach. 

This article is excerpted from: Ten Non-techie Ways to Market Your Book Online and Write your eBook or Other Short Book-Fast!
http://www.bookcoaching.com/products.shtml

You can subscribe to Judy's FREE ezine "The Book Coach Says..." 
just send an Email to: Judy@bookcoaching.com

Want a quick and simple way to double, even quadruple
your online book sales within 3 months?  Click Here

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Don't wait to be a writer.
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Sell Your Books While Asleep  

Learn the art of SALES POWER

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Travel Writing

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Free pictures that can help get you published in a hurry.

Golden Writing Resources Over 100 articles are available to help you write better, faster, and find the readership you crave.

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Last Forever

The heroes of Homer still romp through the Trojan plains.  The wisdom of Confucius still rings with truth.  The last minutes in the life of Socrates shall never die.  Christ rises triumphant from the tomb.  The immortal works of Shakespeare shall yet claim the thespian boards of deepest space.  Gulliver shall travel on forever.

Maybe none of the writers you see working here at Tale Wins will ever be that good, but we intend to give them every chance to make it into the Literary Hall of Fame.  Remember too, you don't have to be THE best to be proud of doing your best.

It is said you never get a second chance to make a good first impression.

On the web that is very definitely NOT TRUE.  Writers on the web can change the ending of each story twice a day, or even change it every time a new visitor comes, according to whether it is a man, woman, or child visiting, or some other criteria entirely.

On the web you can go on improving your story any time and every time you feel like it.  You can have your own web site and rearrange each page in it as often as you like.  You can change the links and the navigation system as often as you like.  If you aren't getting paid enough you can find better advertisers.

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Get Published! ArticleXpress is your FREE ticket to Massive Distribution. Inside this free book you will discover more than 35 major release hubs to get your articles published from. But it is better than that.. Each of these 35 release hubs will offer your article to a string of other ezine owners, some of whom have hundreds of thousands of subscribers.  Each newsletter inside this free book has a direct link to the RIGHT PLACE to submit your article. Subjects include everything from art to zoology. You can't miss! At least one of them is sure to match your needs. 

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Dealing with thieves on the internet  
How to Sell a FREE ebook  
Promotional Powerhouse from publishing your own ebooks 

When your book goes out of print 
Protecting Your Work
  
The elements of a Proposal.
  
A sample proposal 
Ten Reasons to have a web site   
The Clause writers worry about  
Free Plots you can use  
The real secret of success  
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The Publisher's Magical Chalice
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Become a home business professional. Begin earning the kind of money you want. Complete system gets you started fast. Free branding tool for those HomePreneurs who want to use the free book as a sign-up freebie or bonus package for your other purchases..

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