SALES POWER |
By Lin Stone
Is there any truth in the rumor that some BIG company that failed to make money for its members as promised is going to give those members another year of lease on their big investments?
The company boasts of its high ALEXA ranking, but its stats show that most of those visits are from members coming to peek in despair at their empty stats and string of zeroes earnings. The main sales arena -- where new customers are supposed to come to, is empty -- ALWAYS empty.
No hits,
no runs,
no errors,
just a stream of hot air and worthless promises.Why is it that so many BIG companies -- with all their money, time and talent -- can't make it on the web? Why are they so quickly reduced to bragging about how little their losses were in this past quarter?
22,609 people in the past twenty days have
marked Tale Wins as a FAVORITE.
That's not the number of visitors we've had
-- That's the number of SATISFIED surfers!
*
A friend of mine was once one of the top programmers for the Post Office. Time and again he would be sent out to evaluate the work of other programmers with software designed to speed this up, that up, and cut a corner here or there. Every time he would have to shake his head and tell them a hard truth... "Nothing happens until the mail carrier puts the mail into the mail sack. Do something to speed that up and call me when you see it working." Many times he would end up having to draw a mail sack for them because they had no clue what a real one looked like.
So many BIG companies don't have the humbility to START with the BASICS. One BIG company was setting up agents to sell advertising on its web pages. "We don't have any visitors to our web site yet, but you sell the space and we'll create a program that delivers a stream of customers."
No, sorry. It doesn't work that way even for the giants of industry. Wall-eyed ideas and empty promises won't cut it with advertisers. Advertisers want customers. Advertisers EXPECT potential customers to be there already, before they put their money down.
************
Is there any truth in the rumor that some BIG company that failed to make money for its members as promised is going to give those members another year of lease on their investments? No. That company has already lost all the money it can afford to this year and BIG companies never give money back to their investors until a court of law forces them to.
If you want to succeed better than a big company then Bite your tongue, Duck your head, and STAY with the BASICS.
Before you hire a sales force,
have a product someone wants
and you be able to deliver all the goods they sell.If you want to know if you have a product someone will buy, start selling it yourself. If you don't know how to sell yet, here is a refresher course you can use.
the end
Bio: Lin Stone is the author of thirty three books
and has published numerous articles in magazines
and on the web. His home base is established in
Noble, Oklahoma but he travels extensively to
fulfill his writing obligations. StoneSoup provides
a long list of those articles and books of his that
you can pick up for free.