If you have a spare computer with a large hard drive and some spare
dedicated bandwidth (on a cable or DSL connection) and a good sized
collection of music and a bit of spare cash, you can have your own radio station. 

Start Your Own
Radio station

Copyright © 2004 
by James Harkin

If you have a spare computer with a large hard drive and some spare dedicated bandwidth (on a cable or DSL connection) and a good sized collection of music and a bit of spare cash, you can have your own radio station. This is based on my spec. of what I obtained to set up my station, there may be better service providers/software/etc.

1. You will need to download a copy of BeOS (which can run alongside Windows) you can get this from:

http://www.bebits.com
http://www.bebits.com/app/2680

2. For the radio station software, I use a really excellent program called TuneTracker Pro, it will allow you to completely automate the radio station inlcuding the broadcast, music selection and log generation, background recording and post-broadcast reporting. 

The TuneTracker radio automation software can handle live shows as well as pre-recorded events. The software can also cut to 'live' events at different times during the session, so that you could cut to weather or news, etc. 

With regards to interviews and guest speakers, that can all be handled by regular patch and mixing equipment hooked through the PC. I have twin CD decks, mike & mixer hooked through my PC to take care of live mixing sessions. Even using a high quality microphone through the PC's soundcard input would be a cheaper alternative for those without additional equipment.

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With regards to call ins, I assume the same principle applies, you would require a telephone jack to RCA jack cable so that the conversation can be recorded through the mixer or PC.  You can get this from:

http://www.tunetrackersystems.com  

3. For the inclusion of paid commercials there is a second software program which will automate the inclusion of commercials into the broadcast stream, that program is StudioMixx Traffic Manager which is available here:

http://www.studiomixx.com
http://www.studiomixx.com/ENG/eng_trmng.htm
http://www.studiomixx.com/ENG/eng_dnld.htm

4. Before releasing your broadcast, you will need to register to pay performance royalties. However, instead of paying the full $2,000, we have found a 'joint performance licencing program' which can bring the cost of paying royalties for broadcasting music down to under $50. However the only catch is that your broadcast stream needs to originate from SWCAST (although you can still use your own broadcast provider). You can find out more here:

http://swcast.net/licensing/mission.html

5. You will need some jingles to include in your broadcast which promote your Internet Radio station, etc. They can also create commercials as well as primers, etc. There are a few different jingle creators, here are a few URLs:

http://bmcocopywriting.com/BMCOPackages.html
http://www.rlproductions.com/commprod.html
(UK Based) http://www.freshprojuice.com/rates.html

6. To get your broadcast stream to the masses, you need to sign up with one of the many broadcast bandwidth suppliers (you could use Live365/Shoutcast) however I prefer not to include other peoples advertising in my streams and use The Stream Guys to provide the bandwidth. They are great because you can stream your broadcast using your DSL connection to their servers who in turn can broadcast it to thousands and for an extremely low cost. For the start-up The Stream Guys use a special peer-to-peer Abacast streaming system which can broadcast a 48kbps stream at just $1 per concurrent user (not per listener, but per stream if someone listened to the stream for 2 hours per day, you could have up to 12 listeners on that stream per day). 


Take a look at their service:

http://www.streamguys.com/streamingsolutions/peertopeerstreaming.html
http://www.streamguys.com/streamingsolutions/livestreaming.html
http://www.streamguys.com/services.html

Oh yes, If you use The Stream Guys and use their Windows Media 9 encoded service ($25 set up fee) which is $2 per concurrent user per month for streams up to 56Kbps, you can have your radio station listed on ALL Microsoft Windows Media Players (millions of potential listeners) by submitting the form here:  

Its free, just place the little logo on your web site and they will list your station under your radio stations genre.

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You could also check out other streaming providers:  

 http://fast-serv.com/web/?action=stream_hosting
http://www.mediacast1.com/index.php
http://www.playstream.com/default.asp

7. You will need a web site & need to promote the station, etc. There are scripts which will help you to improve the site, by including show schedules on the web site, banners relating to commercials, etc.

http://radio411.com/index.htm

8. Other sites that may be of interest to you would include:

http://radio411.com/index.htm
http://www.garageband.com

9. Example radio station, which I first looked at. They offer a service which also includes a special to get advertisers, $99 for 99 plays. Based on this strategy & a radio station running 24/7 with just 3 minutes of commercials per hour (30 seconds per commercial) would equal 6 commercials per hour and 144 commercials per day which would total 4,320 commercials played per month, at $1 each play would equal $4,320.00 revenues per month, take a look at (& listen to):

http://www.super70s.us/

They have 3 stations so based on my calculations the earnings potential is over $12,960 per month.

The potential of having your own Internet Radio Station is staggering, you can promote your own web sites & products/services via the service. Plus your Internet Radio Station could broadcast in your local town/city and all you would have to do is distribute flyers/newspaper ads/etc. to get listeners. With a 500 concurrent listener stream (24Mbps bandwidth - $500 a month with abacast) and each person listened to the stream for 1.5 hours per day, you could have a listening public base of 8,000 listeners ... the more successful you become the more listeners you can add, so the scope is unlimited. Plus you could start your station with just 10 concurrent listener stream for just $10 per month!

I hope you found this useful. The next article I am working on is concerning the setting up of an Internet Television station (this is amazing stuff as I know where you can also get movies & television programs to broadcast legally for next to nothing)...


the end

James Harkin.  Click HERE and you'll Get Over $4,000.00 In FREE Advertising Bid Credits on Over 200+ Pay Per Click Search Engines With Absolutely No Deposit Required! Easily Manage All 200+ PPC Search Engine Accounts From One Place!  This will Increase You Sites Link Popularity And Search Rankings On Google And Many Other Major Search Engines With 200+ New Links!

Important notice:

The complete book (Start Your Own Radio OR Television Station) by this author has been published by Browzer Books, and is now ready for FREE downloading. This link will take you to the FreeBooks Newsletter web site.  You don't have to sign up for anything or buy anything there.  When you arrive simply scroll down to the right link and download your free book. It has been published in pdf format so that ANYONE with the FREE version of Adobe Acrobat can read it.  You will also discover many other books you can download for free.

Bob Silber: On my site http://www.webvideomarketing.com/  for $50 a month you can license 30 instant streams with a yearly license, with no 3rd party plug-ins, no erratic streaming & no slow loading problems, like other applications. Also with this technology you can have unlimited concurrent users on each stream, rather than paying a structured fee based on the number of users. 

There is also an unlimited stream lifetime license for those that are getting in full time and don't want to pay monthly fees. Instant streaming video is also available. 

SHOUTcast is Nullsoft's Free Winamp-based distributed streaming audio system. Thousands of broadcasters around the world are waiting for you to tune in.

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