Start Your Own
Radio station

With regards to call ins, I assume the same principle applies, you would require a telephone jack to RCA jack cable so that the conversation can be recorded through the mixer or PC.  You can get this from:

http://www.tunetrackersystems.com  

3. For the inclusion of paid commercials there is a second software program which will automate the inclusion of commercials into the broadcast stream, that program is StudioMixx Traffic Manager which is available here:

http://www.studiomixx.com
http://www.studiomixx.com/ENG/eng_trmng.htm
http://www.studiomixx.com/ENG/eng_dnld.htm

4. Before releasing your broadcast, you will need to register to pay performance royalties. However, instead of paying the full $2,000, we have found a 'joint performance licencing program' which can bring the cost of paying royalties for broadcasting music down to under $50. However the only catch is that your broadcast stream needs to originate from SWCAST (although you can still use your own broadcast provider). You can find out more here:

http://swcast.net/licensing/mission.html

5. You will need some jingles to include in your broadcast which promote your Internet Radio station, etc. They can also create commercials as well as primers, etc. There are a few different jingle creators, here are a few URLs:

http://bmcocopywriting.com/BMCOPackages.html
http://www.rlproductions.com/commprod.html
(UK Based) http://www.freshprojuice.com/rates.html

6. To get your broadcast stream to the masses, you need to sign up with one of the many broadcast bandwidth suppliers (you could use Live365/Shoutcast) however I prefer not to include other peoples advertising in my streams and use The Stream Guys to provide the bandwidth. They are great because you can stream your broadcast using your DSL connection to their servers who in turn can broadcast it to thousands and for an extremely low cost. For the start-up The Stream Guys use a special peer-to-peer Abacast streaming system which can broadcast a 48kbps stream at just $1 per concurrent user (not per listener, but per stream if someone listened to the stream for 2 hours per day, you could have up to 12 listeners on that stream per day). 

You could also check out other streaming providers:  

 http://fast-serv.com/web/?action=stream_hosting
http://www.mediacast1.com/index.php
http://www.playstream.com/default.asp

7. You will need a web site & need to promote the station, etc. There are scripts which will help you to improve the site, by including show schedules on the web site, banners relating to commercials, etc.

http://radio411.com/index.htm

8. Other sites that may be of interest to you would include:

http://radio411.com/index.htm
http://www.garageband.com

9. Example radio station, which I first looked at. They offer a service which also includes a special to get advertisers, $99 for 99 plays. Based on this strategy & a radio station running 24/7 with just 3 minutes of commercials per hour (30 seconds per commercial) would equal 6 commercials per hour and 144 commercials per day which would total 4,320 commercials played per month, at $1 each play would equal $4,320.00 revenues per month, take a look at (& listen to):

http://www.super70s.us/

They have 3 stations so based on my calculations the earnings potential is over $12,960 per month.

The potential of having your own Internet Radio Station is staggering, you can promote your own web sites & products/services via the service. Plus your Internet Radio Station could broadcast in your local town/city and all you would have to do is distribute flyers/newspaper ads/etc. to get listeners. With a 500 concurrent listener stream (24Mbps bandwidth - $500 a month with abacast) and each person listened to the stream for 1.5 hours per day, you could have a listening public base of 8,000 listeners ... the more successful you become the more listeners you can add, so the scope is unlimited. Plus you could start your station with just 10 concurrent listener stream for just $10 per month!

I hope you found this useful. The next article I am working on is concerning the setting up of an Internet Television station (this is amazing stuff as I know where you can also get movies & television programs to broadcast legally for next to nothing)...

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