What Is The Most Powerful Force in Selling?

How To Use The Most Powerful Force In Selling
To Magnetize Customers To Your Product Or Service!

Not one in a thousand marketers is familiar with the powerful
copywriting appeal that YOU are about to master.

So what is it that makes a consumer go wild with interest and
beat a quick path to your door? Before I give you the answer, I
want to give you some examples from other media sources that
know how to use this amazing appeal very, very well.

As you read these headlines, ask yourself what they have in
common?

Television ad:
"Tonight at 11PM, we'll take you behind-the-scenes at the Britney Spears concert."

Magazine cover:
"Secrets to Landing and KEEPING your man."

Tabloid headline:
"Baby Alien Photos the Government Doesn't Want You To See."

Have you figured out the key concept that's at work here? Is
your finger on the button ready to "buzz in" with your answer?

Congratulations, you are right -- the headlines above are TEASERS,
guaranteed to speak to every Nosy Rosy out there.

Learn to Write From Examples

Travel the World, and get paid for it * Secrets of birding * Electronic Publishing * Essays
Family Essays * Freedom Essays * Helpful Articles * Humor * Inspirational Essays
Understanding the World of Insurance * Essays on Money * Resources for Writers
Social Essays * Free Software for Writers * The Native American World * War
Treasures for Kids * Novels to read online * The Almighty Dollar * Lin Stone

The Science Behind the Art of the Tease

Publishing and broadcasting professionals know that teasers tap
into a deep, primal emotion that exists deep inside all of us.
A teaser bypasses the brain and speaks directly to your...

Curiosity!

Yup, whether you want to admit it or not, we're all "cats" at
heart when it comes to curiosity. Our whiskers start twitching
and we have to start investigating whatever it is that has
caught our interest. We want to know... we HAVE TO KNOW... more.

And where curiosity goes... sales are soon to follow!

Teasing is Pleasing

Think about why news and publishing media use these teasers. Is
it because they feel they are “professional” statements of the
corporate identity? No, I don’t think so.

The reason the media loves teasers and uses them over and over
and over is that they...

Get Response Like Crazy!

Broadcasters and publishers are hot on the trail of a technique
that most marketers have no clue about. Media smarties know that
if someone is curious, the person will be compelled to take some
action in an attempt to satisfy their lust for nosiness.

Reader's Digest Gets It Right

Let me tell you what Reader’s Digest does for every single issue they publish, to build up the most curiosity possible. They pick their stories months in advance and assign titles to them... titles for the Table of Contents.

The titles are for the table of contents, but the Digest team brings in focus groups to pick from more than a dozen "special" titles to put on the paper cover that consumers will see on the magazine standing in line at the supermarket. And you can bet the farm that the titles they choose have been created to generate MAXIMUM curiosity.

For example, if a story is called, “Exercises you can do to lose weight.” They will probably end up with a cover title like, “How to Burn Off Fat Fast!” or “Eat the Foods You Love, Lose the Weight You Want!" or “The Amazing Secret to Rapid Weight Loss."

The people at Reader’s Digest know they have to tease you to get you to pick the magazine at the check out counter. Does this strategy work? You decide:

Reader’s Digest is one of the most successful publications in the world.

The Itch They'll Want to Scratch

Everybody’s nosy, and everybody wants to be “let in” on something they think other people know. Even more, we love to know what we think other people DON'T know.

When we Quick-Turn Marketers have sufficiently stimulated a consumer's curiosity, he/she is suddenly driven by a primal urge and ready to follow our every instruction. A consumer will do anything to avoid feeling like "the last to know."

And when a consumer is willing to follow your instructions, there's no better time than that to start selling!

Your marketing sifu*,

Dan Lok

P.S. If you re-read this letter, you'll see that I used curiosity at the very beginning to whet your appetite. (Sneaky!)

* A "sifu" is a teacher (See, you learn something new every day!)

Put Audio on your site, Quickly, EASILY, and professionally.
No monthly fees. No special equipment to buy. No
experience necessary. You are going to love this little
jewel as much as I do.

How to Start your own RADIO station, at home.
5 ways to get One-way INBOUND Links.
Make Your First Fortune As a JV Broker
Before You Ask For Money, Ask yourself these 4 Questions.

Here's How I Did It, myself.
New Features In Google Site Maps
BOOST Your Business with Big Bold Articles
The Skinny on DSL
Checklists and how to use them.
Work from home, for someone else.
Making Money as an Ad Poster

How To Make Your Business Letters More Powerful
Creating Great Catalogs, Brochures and Leaflets
Write and publish your own book for ultimate profits.
Get rid of your excuses and get ready to succeed.
How to make Money turn Green, with the right affiliates.

How to Start and Run your own Firewood Supply Business.
Health Insurance for the Self-Employed.
Providing affordable health insurance for your employees
The Pet Sitting Business is BOOMING. By Ian White.
Understand the various forms of intellectual properties.
Earning money from your car or truck

Here is a sample partnership contract for you to study.
How to Write a Scorching Letter of Complaint, an actual sample.
The Candy Wrapping Business
Effective Negotiation is the key to MORE Sales!

Just because you don't have a degree in server management doesn't mean you can't get into the web hosting business.
Small towns, Small potatoes? Servicing webs for local accounts is a hot potato no matter how you mash it.
Only Follow One Guru at a time, sage advice from a master guru.
The Art and Science of Selling on the Web Selling on the web is as simple as leading your prospective customer through this process.

Here is an example of how one HomePreneur took advantage of the fact baby videos are among the top 10 toy-related products purchased by mothers or received as gifts.
How to gradually grow your business without being run over in the process.
The Four Seasons of Publicity, How to GROW your business year round with seasonal publicity articles.
Barter is a way of doing more business.
You don't have to go an extra mile. Sometimes just an inch will do.
How to make money as a Mobile Notary  One of our most popular subjects in this section.

If you're a website owner who's unhappy with the business your Internet presence is generating, I wouldn't be surprised if you think your copy is the culprit. A lot of people think that if there's a problem with conversion that the sales copy must be at fault. That is WRONG! Click HERE for the real conversion secrets.

Do you want 342 Winning Headlines you can copy and steal to advertise any kind of business you have? Click HERE to receive access to this title, and many other books just as good.

Make More Money taking portraits as a professional Photographer

Press Release Magic Have you ever wanted to generate $1,000's worth of exposure by writing and submitting your own press releases? The competition is fierce, with only the very best press releases making it to the editor's desk, much less into the hands of the public. There are certain rules to play by when dealing with your media contacts. Courtesies and common sense both play an important role in how they view your news. And don't forget to take into consideration the local tone and flavor of your own community's press. Download this important book today.

Hang Your Career Up In Chains. RIGHT CLICK on this link and take advantage of the Free training available in this unique art form.
The plight of Cottage Industries.
Discover the business you WANT to run.
A little sales effort can turn your home business into a gold mine.
You won't need an office to make it big with seminars.
Take advantage of the success factor.
Victory over the Virus
Ring in Bigger Sales with Better Phone Skills
Help your customers buy more.
Work from home, only on the weekends.
Plan your shipping better for bigger profits.
Speaking, as a way of marketing.
Insurance for you, and your business. New Life Insurance Innovation for Small Business Owners Personal help articles. Improve your writing skills. Take advantage of the state you live in. 42 Family-Friendly books you can download for FREE.
Three Old Marketing Tactics that still work and every business should be using.

Some wholesalers want you to sign up, sign in, and sign out. What do they think this is, a game of peeky-boo? They have you jumping through hoops, dangling like yo-yos and waste your time on top of that. Well, Phooie on Hughie. Here is a list of No fuss, no muss Ebay resources you can deal with day in and day out, just like they needed you as much as you need them. Give them a shot. Check these suppliers out today and rack up your own list of favorites.

Before opening Gary's book "ReBrand Profits" I would not have believed ANYONE could make this subject lively, much less produce a book as fascinating as this one is. I was overwhelmed with the depth and substance. I was awed by the examples set forth. Best of all, I became determined to put every one of his strategies to work for me and the clients I have. Best of all, Gary brings this immensely profitable marketing avenue to you for FREE! Even if you don't have a book of your own to rebrand, Gary will show you how to get hundreds of them. Download your free copy today!

Make Money as a Fundraiser. I am much more ambivalent about presenting this book. However, I'm also sure this is one book you will definitely want to keep around so save it to a safe place. The first third is nothing but a pitch for a traffic generating system. How good that system is I don't know and don't intend to find out. However, the other two thirds of the book is the genuine article. It is full of hard-hitting information that will launch your career in fundraising right to the top. So, I am including the book, but suggest that you use the scroll bar on the right hand side and go down one third of the way before you ever begin reading.

How to Become a Virtual Assistant. The more we do our own clerical work independently for our small business, the more we see how great the need is for virtual assistants who can cater to the small business community on the web.