EVERYONE
Can't Write
PERFECT AD COPY

Just a few minutes ago I went looking for "Watch A Master Copywriter At Work" on Google.  Fifth place had all the right words in all the wrong places.  The owner of the web site was promoting software that would turn any of us into perfect copywriters.  I copied his secrets for you.  Here they are:

"Are you sick and spent of avenue up with the right words and phrases to use for your advertisements?

This is the most bourgeois problem that writers encounter. Time is wasted and efforts are shattered. Would you like to emblematize locked up at your desk work for days working for a particular website?

In fact, you don’t have to think much because you already have your reference. You just have to sit pretty and this software patches evolvement your letter feeble. Each sling ink in the Underground Sales Letters has been carefully chosen to be the best - selling and most appropriate sales letters. Don’t pure sit and be can't complain with your master copywriting style. Learn how to write your own killer mini - pages without the sweat."

Now that you have seen a sample of his software, hang on because I'm going to flush you full of examples.. What I really meant to say was, "There are 13 impressive articles here about securing your place in the copywriting field." 

If you are smart you won't even try any software (like this fellow's) until you know for sure that you can't possibly learn how to write ad copy that sizzles like a steak on fire.

Even if you already know how to write sizzling ad copy I do suggest that you start with BEFORE YOU WRITE THE PERFECT HEADLINE because writing good ad copy only works on the web AFTER you get a stream of traffic that is looking for what you want to be selling.

I know, I know.. there's all that slick advertising on the Internet -- put out by "gurus" -- that says all you gotta do is fake the words right and the sales will chase you down the streets like a truffle hog looking for treats. 

But, let's compare these apples they are shining up to the oranges you see in advertising offline and see where we end up.  First question.. Would you pay $10,000.00 to have your finest sales letter decorate the pages of a magazine that only has 1,000 circulation?

No.

Hopefully you added, "Of Course Not!"

On the Internet, the circulation must come first, before you do any advertising there. 

Targeted traffic comes second,

Good navigation must come third. 

Decent looking pages must come fourth.. And, THEN you start pouring your heart and soul into producing your sales literature,

and NEXT you do your testing, and your split testing, and finally, after you are good and rich, you limber up beside the Big Guns that can make you RICH OVERNIGHT and say, Do Ya Want Ta JV?

Simple, isn't it?  Well, when all you have is 1 horse and half of a carriage, it needs to be REAL simple.