5 Essential Questions You MUST Answer In Every Sales Letter You Write

Make sure that your sales letter has answers to these essential questions your prospects will have on their minds when they come looking for a product or service similar to yours.

1. What could I get out of this product?
The number one rule of salesmanship - people only buy for one reason, which is for getting the results from a product, what they will receive out of it. To achieve this, you must be quick in catching their attention since the beginning with your headline. Create a very convincing headline and tell your visitors what they will get in one shot through your headline.

2. How will this make my life be better?
This is where you have to understand the emotional appeals that attract your prospects like moths to a flame. Do they want to become richer, smarter, better looking, thinner or more popular? Do they want to save time, money or effort?

Study your niche market until you know what emotional buttons to push and you'll see a huge increase in your sales instantly. Use their desires to attract themselves, that's where you will get them nodding their heads and continue reading right until the end.

3. Why should I trust this vendor?
People are skeptical when it requires them to take out their wallets in order to buy a certain product. You need to clear their doubts by providing positive testimonials from your previous customers and emphasize the benefits of your product.

If you don't have testimonials for your product, search for forums related to your niche and offer to give a complimentary copy in exchange for a testimonial - usually you will get a hot response in no time.

4. What will I lose if I say no?
You are not going to let them say no, that's it. Remind them about the problems that they are having, the frustrations, how much money will they lose, or how sad their lives are currently - and tell them how they can change all of them in one shot, just by a small investment in your product.

5. What kind of guarantee comes with this product?
This is where you seal the deal. Tell them that you provide a 100% satisfaction guarantee, they must get it now. The most important thing is to make them buy, and the rest depends on their choices. 70% of the people who purchase a product will not refund it unless they have seen something similar before or they've planned to only "borrow" it since the beginning.

How do you use these questions?  Actually put them right up at the top of your sales letter.. go ahead, copy and paste them right in there to start with.  Now save this sample with the questions in it so you'll see them at the start of every sales letter you write.

When you begin to write another sales letter, answer these questions right up at the top.  Then remove the questions.

Now write anything else you want to say, ask for the order, and wait for the sale.

When you have all these points to answer your prospects' questions in your sales letter, not only will you gain an unfair advantage over your competition but also let your prospect know that you care about their problems and you have the solution that they need.