Before You Write
The Perfect Headline

Your headline is undoubtedly the most crucial factor of your sales copy. You could have the best sales copy ever written but a  headline that is poorly written and not thought out will almost single-handedly destroy your business.  For example, for umpteen years it has been drummed into our heads that we should NEVER tell our readers "how an ebook author makes thousands every month."  Oh, NO, Senor!  write your headline like this: "how an ebook author makes $2,678.85 every month."  Quite smugly these little parrots will explain, "Its more specific and therefore a lot more believable."

BULL!  He makes $2,678.85 EVERY month?  In the first place, you had better well NEVER be caught promising anyone they will be earning a specific amount.  Oh sure, you are warned to put in some very small print, your earnings disclaimer.  That's like telling the judge, "In BIG, BOLD letters, first I told them this stupid sum was what they could expect. Then, "to protect myself" I told them in these little bitty letters that everything I had just told them was just another lie.

So, what are we to do, sir?

We are to tell them the truth, if it is to be found.  When you get on that witness stand the other guy's lawyer will want to know, Did YOU see any of this money being made?  Did you interview the person that claims to be performing this impossible feat?

If you truly are the daring young man on the flying trapeze that accomplished this impossible feat THEN you might write something like,

"You can copy the very same sales letter I used to earn $2,678.85 the first month I used it, and it has never earned less than that much for me since that day. 
"My life wasn't always this easy, but I came out of the Army in 1963 and for 36 years I did every menial job in the book, saving a penny here and a nickel there until I had a hundred dollars.  I can't believe it even now, 36 years or working, to amass a pitiful sum like $100 -- but you know what, I starved to do it; every penny I made was earmarked before it got to me so I could pay off my debts to somebody.  There was a time there that I owed so much money on a hospital bill that I wanted to kill myself -- One day I added up all my debts and they came up to $263,756.14 and there I was working the night shift at BurgerJoint?
But I finally did it.. I saved up $100 that was all mine, and I invested it in mailing out this sales letter I'd been working on for 16 years, trying to get it perfect.
That's not the sales letter I'll let you copy though; because it never made a single sale!  I lost every cent of my money.  I don't want that to happen to you.  I want to show you the sales letter that has consistently earned thousands of dollars for me every month for more than 3 years now.  I mean, this sales letter brings money in just like clockwork.  This letter works like magic because I did my groundwork first.  That's something these other guys don't tell you; the perfect sales letter, the perfect headline, these things are meaningless until you do the groundwork.  And that's what I'm going to show you,

1. What the groundwork is, and how easy it is to do this important function.
2. How to pick out the perfect product, for you.
3. How to find the right audience of enthusiastic buyers ready to tear your product right out of your hands.
4. Then there's one last step.  It's crucial.  I am going to review your work, and if you have made any obvious mistakes, I am going to tell you about them, BEFORE you risk your money chugging after an impossible dream.

You will be sworn to secrecy before I reveal all this material to you.  I don't want you showing anyone else how to make this kind of money because, if they skip that last, crucial step, they are going to lose everything they have.  Then they are going to turn right around to blame you for it, and rightfully so, too!  You will be the cause of their pain and suffering.  You let them down.

I will not let you down.  I guarantee it, in writing.

***

Okay, now that sales material is just off the top of my head, but it should be pretty close. Get real, get close, get personal, and tell them there is a last, crucial function that only you can provide.

Have you promised them any $2,678.85 per month?  No sir.  Only a fool promises some figure like that and I don't care if you make it $2,678.83 to be even more "specific!"  If it's not a lie it is a scam and who will get the blame for it at your trial?  I'll give you a rock-solid clue; it ain't them.

Keep Your Headline
Unique   And   Original!

Before you start trying to put this into practice, make sure you understand and appreciate all the above.  If you don't get the first part right you will be left with a dead horse on your hands, not a pile of money.

Pretend you have rented a billboard on the freeway near you.  Traffic is moving at 3X the speed limit past your sign. 

What 1 word or what short phrase can you post on that sign that will tell drivers who you are, or what you do? 

Here's an example: BillsPerfectBarbecueRecipes.COM 

People see that domain name and their mouths start drooling for the perfect barbecue recipe when they read it. 

If your name is Bill and you are writing about bikes then you might want a domain name, perhaps something like: BillsBikeShop.com 

If your name is Bill and you are writing adventure novels maybe your customers would like to see BillsGreatAdventureNovels.com 

For example im sick of seeing this headline. "Finally,the simple way to get free to your site. Its this word "finally",its been totally overused.

3. Keep the urgency

This really forces the reader to view the sales page further.Give the headline a sense of urgency. For example, giving a special offer for reading on,deadline dates or total amounts available.

This techniques have personally been proven by myself, they work some better than other, the key is to keep tweaking and testing with the above points always in mind.

I use these tips in the headlines I create. I ALWAYS MAKE SURE MY HEADLINES GRAB THE ATTENTION. My website ebookprofitmaker.com currently has a conversion rate of 3.3% and 76% of my vistors read past the headline.