If you're a website owner who's unhappy with the business your Internet presence is generating,
I wouldn't be surprised if you think your copy is the culprit.
A lot of people think that if there's a problem with conversion
that the sales copy must be at fault.
Traffic Conversion Secrets |
"Dan, I need your help. The copy on my website sucks.
People tell me all the time that their website "doesn't convert." (Not sure what "conversion" is? It's that "magical" transformation that turns a site visitor into a product/service buyer) | Dan Lok is known as the "Website Conversion Expert", with a proven track record of selling over $17.3 million dollars of merchandise and services. Dan has resuscitated copy that was previously in "critical condition" and helped his clients to double and triple their conversion rates… some as much as 417%!!! More than 150 websites have been "Lok-ed" and loaded for Internet action. Go to: http://www.WebsiteConversionExpert.com |
| If you're a website owner who's unhappy with the business your Internet presence is generating, I wouldn't be surprised if you think your copy is the culprit, too. A lot of people think that if there's a problem with conversion that the sales copy must be at fault. This is WRONG THINKING... Don’t misunderstand me... My business is copywriting. It's my bread and butter. (Also my caviar and champagne!) I come from a traditional sales and marketing background where the emphasis is on "words that sell." The world's most brilliant sales letter for the world's most incredible product won't necessarily generate the through-the-roof results you might expect. The truth is that turning a casual site visitor into a "here's my credit card take whatever you want" buyer takes MUCH MORE than just effective copywriting.Converting prospects into clients and customers takes more than a super headline... More than a list of "what's in it for you"... More than an ironclad guarantee and more than a page of testimonials from celebrities and authorities. This isn't a war that will be won with words. You need more... If you think of your website as a high-powered sports car, your sales letter is the engine. But as any racer on the NASCAR circuit will tell you, without the right fuel and other essential components, an engine can't run smoothly and a car will never be first to the checkered flag. I don’t care if you have the most powerful "engine" in the world...the greatest sales letter ever written. If you're not taking advantage of technology and leveraging human psychology in your sales and marketing efforts, you're simply out of the race. I usually wear my copywriter's "hat" when I do the rant and load you up with lots of ideas for creating great sales messages. The how's and why's...the do's and don'ts... the nuts and bolts. But this time around, I don't want to focus on the engine. Instead, we're going to make a "pit stop" to look under the hood of "killer" websites and talk about everything that's working to power their success. |
Conversion Secret #1 Less Can Be MoreWhy the QUALITY of Your Traffic is More Important than the Quantity The number of people that visit your website is meaningless if they don't buy anything when they're there. You can have ten thousand people hitting your site a month, but if they're looking for camping equipment and you're selling baby strollers, you're not going to convert a single visitor. On the other hand, you can have less traffic, but if they’re targeted, you’ll have a very high conversion rate. If your baby stroller site has a banner ad at a baby formula store, chances are the people who click through will be more likely to buy from you. Here's something you MUST keep in mind: "more likely to buy" doesn't mean that they will buy. That’s why tracking your traffic is so important. You have to know exactly where your traffic is coming from. |
| Conversion Secret #2 Don't Let A Good Answer
(Exit Poll) No one expects a 100% conversion rate, of course. You may dream about it, but, depending on what you’re selling, if you're getting a 2-3% conversion, that's pretty damn good. Okay, you're not converting 97% of the people that come to your site... But does that mean that their visit has to go into the "lost cause" column? No way! If you paid to have those people visit, you can't just let them get away! You need to get some kind of return on your investment. Why not do an exit pop-up survey, asking them why they’re not buying? Want to really get a visitor's attention. Use an audio pop-up. When people leave your site you can have a pop-up with an audio portion like this: Boom! You've just created your own "consumer feedback forum" and you haven't spent a penny on some high-priced focus groups. Once you get a bunch of responses to your exit poll, you'll be able to identify patterns in what people say. Use what you learn to make the changes that you know for certain will bump up your conversion rate. The only thing that matters is what your customers think...that's the "pulse" of the marketplace and the lifeblood of your future business. And with an exit survey, your customers will tell you what you need to do in order to convince them to buy your product! People consider me a marketing wizard because I'm so good at market research. Well, I may be a "wizard," but I'm not a genius, and I certainly didn't earn my Ph.D in marketing. That's because you don't have to be marketing genius to get your finger on the pulse of your industry. Here's the secret:I am not the marketing wizard. You’re not the marketing wizard. Your CUSTOMER All you have to do to learn the "mysteries" of more sales is ASK your customers... And make sure you ask the people who decided not to be your customers, too. Just ask and they’ll tell you. Then take what you've learned, incorporate it into your sales message, and watch the "no sales" turn into "sales" so fast that you'll get a speeding ticket for all that fast-moving, fast-buying traffic! | The complete book (Start Your Own Radio OR Television Station) by this author has been published by Browzer Books, and is now ready for FREE downloading. If you have a spare computer with a large hard drive and some spare dedicated bandwidth (on a cable or DSL connection) and a good sized collection of music and a bit of spare cash you will find it easy to start your own broadcasting unit, from home. Even in his own lifetime it was said of Buffalo Bill: "He can scarcely be said to have had a childhood, so early was he thrust among the rough scenes of frontier life, therein to play a man's part at an age when most boys think of nothing more than marbles and tops. He enlisted in the Union army before he was of age, and did his share in upholding the flag during the Civil War as ably as many a veteran of forty, and since then he has remained, for the most part, in his country's service, always ready to go to the front in any time of danger. Buffalo Bill is the one credited with avenging Custer. Anyone who intends
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Conversion Secret #3 Take a Tip from the Tortoise(slow and steady wins the race) Far too many Internet marketers try to close the sale with one step. Are you one of them? A good example of this kind of approach in action can be found here: http://www.extremewebcopymakeover.com |
Conversion Secret #4 Hear Ye, Hear Ye(Audio on the Internet) Using audio on your site With audio, you appeal to a completely different sense than the average site. The web is full of visual appeal, but with audio, you suddenly connect with a visitors ears with a whole new component -- a verbal component. Your spoken words will strike an emotional chord with visitors and connects on a "human" level in an otherwise electronic world. And here's something that every website needs: excitement. Because it's rare, audio is unusual and attention-getting. It's brand new, instead of the "same old, same old." (This won't be true forever, of course, but for now, you can take advantage of audio's scarcity.) Your audio features don’t have to be limited to you. You can also This is a list of website conversion tools that I use and recommend to my clients so that they can add "bells and whistles" quickly, easily, and inexpensively. Okay, now my secrets are your secrets. The same tricks and techniques that I've used to achieve astronomical traffic conversion levels are now at your disposal. They've been tested and refined and re-tested. They've worked for me...and they've worked for my clients (who, by the way, paid me a fortune to implement them on their behalf). I know they'll work for you. Let me know when they do. I'd like to add your success story to an upcoming issue of the Rant.Stay Lok-ed and loaded for success, Sincerely yours, Dan Lok | Life's most important lessons are amazingly varied and can be quite confusing. Even so, they most all have two things in common. First, they usually are not particularly complicated. It certainly can sometimes take a while to get it; but once you do get it, the lesson is normally straight-up and to the point. Second, and here is the rub, the lessons invariably are a "So now you tell me!" kind of thing. Leave A Legacy: Be Your Own Banker! Money you are already spending can make you rich, provide a stable income over your whole lifetime, and still leave millions of dollars for your heirs. Concentration is one of the sure roads to success in any undertaking. When you are focused on a specific goal you can fall a thousand times and never fail for when you rise up your thoughts are like a lodestone, always pointing to your goal. If you are in sales, and most of us are in one form or another, this book can mean the difference between feast and famine. With the economy like it is there are a lot of people wishing they could sell better and feast more often. Making more when others are making less is a great feeling, I can tell you. The most important factor for success or failure is finding new prospects. Aside from friends & family, how many new prospects did you have this month? Do you need to know how to leverage the Internet? Do you need hundreds of new, quality prospects each month? If you answered YES to one of these questions then you definitely need to download this book, for free. Masters of Marketing, your ticket to understanding how to build your web business to its very fullest potential. Download this 560 page book for free. |
the end
Again, let me remind you:
Dan Lok is known as the "Website Conversion Expert", with a
proven track record of selling over $17.3 million dollars of
merchandise and services. Dan has resuscitated copy that was
previously in "critical condition" and helped his clients to
double and triple their conversion rates… some as much as 417%!!!
More than 150 websites have been "Lok-ed" and loaded for Internet
action. Go to: http://www.WebsiteConversionExpert.com
|
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