The Exciting Life of
HomePreneurs

 Working from home is now considered cool. 
Being your own boss raises your image while lowering your impact. 
In many instances you will earn more and work less
when you become a HomePreneur.  Then there are all those fringe benefits like writeoffs, and discounts. 

Now, before you start studying this field there are two things I want to warn you about.  #1 are the parrots.  Parrots are the people that read books written by so-called "gurus" and then straightway write their own books that parrot what they believe the "gurus" said.  People like this have decided that "the real money is in telling beginners how to make it" -- so that's all they ever do.  #2 is going to the library and picking out the best-selling business books.  Clients of this type writer are the ones bragging for all the world to hear... "We only lost $100 million in the last quarter!"  Do you really need to learn how to lose less money?  The one of the best pieces of advice given by these authors is:  "You can't start making money immediately." 

That  statement is not true.  But it is good advice, and if you ever decide to begin making money by telling others how it is done, be sure to throw that advice into your book, right up front.  It may be the only thing good you give them if you are copying some of the gurus you are impressed with.

So, if you must throw these things out of your permutations, who do you listen to?  Here's your first tip: 

• NOBODY KNOWS ALL THE ANSWERS.
• NOBODY WILL GIVE YOU ALL THE RIGHT ANSWERS. 
• NOBODY IS RIGHT ABOUT ALL THE ANSWERS THEY GIVE.
• NOBODY WANTS TO GIVE YOU ALL THE RIGHT ANSWERS.

Even the people who made a fortune overnight, or the first year, can not tell you how they did it.  They honestly think they can.  If you follow their advice line for line and word for word -- and don't succeed, they will insist you did something wrong.  They can probably even zero in and tell you exactly where you went astray, but they can't answer your question of: "When and where did you tell me that?"

So, okay.  Is there a rule for success that works most of the time?  Yes, there is.  I didn't make it up, nor did I ever use it, in fact, I don't even know who told it to me.  But I do know it works.  That rule is:  Try everything you believe MIGHT work.  From that pile take anything that made a dollar or more and keep doing it.  Improve everything that helped you make that dollar. 

I had one ad that made $1,900 for me in one month.  That was so good that the company thought I was cheating them.  They shut me down.  No problem, I thought.  I'll take that same ad and use it with another company.  Well, there were no other companies providing that same service.  So, I found a similar company and wrote an ad to fit their services.  It worked wonders.  So I dropped that ad and very confidently I improved the ad. 

Big mistake.  My sales plummeted! 

I couldn't, wouldn't, go back to my first ad that had worked.  No, instead I improved it again, and again.  Finally when my sales were next to zero I accidentally threw everything out and found one that worked almost as good as that first one (with the second company) and THAT time I was smart enough to save that ad that worked.  In fact, I locked it up in a vault.  Every time I came up with a new ad that didn't work, I came back to the last one that did.  Then I ran all the variations through my mind and created the PERFECT AD.  You know what? 

It didn't work either.  After years of trying to improve that ad that worked the first time I narrowed it down to what made it work.  What made it work was ONE word, and that word was a NEGATIVE.  The word NO got me a yes about 14% of the time.  The word NO in that ad puts food on my table on a regular basis.

Sure, I know that breaks all the laws of human nature as well as all the laws of advertising.  Who cares?  The only problem here is: I can't tell you how to write advertising that works.  I'm sure not going to give you THAT ad, nor tell you what company it works for.  That's against all the laws of human nature too.  But -- hopefully -- you did pick up on several hot tips... #1, RECORD your efforts so you can go back to what works.  #2, Ads, products, service and company; EVERYTHING has got to fit for anything to work -- for me, anyway.  You'll want to listen to a whole lot of other people than me.  Click HERE and I'll let you meet a whole lot of my friends, many of whom DO know what they are doing.  Remember everything I've said in the lines above as you listen and learn.  NEVER throw the baby out just because something new sounds good, or sounds like it MUST be the real answer.  The only real answer is the little one that YOU make work Big!