Half The Money

I can understand losing a hundred dollars or so when you first start, but how in the world do you lose twenty three million dollars and call yourself a business?  I always thought businesses made money, but no -- not in today's world. Today's big businesses go to their banker for more money when they can prove they only lost some big sum. 

In this great web rush day, even relatively small businesses are plunking down tens of thousands of dollars for a web site, "with all the bells and whistles, please" to represent their firm on the Internet. 

They never seem to ask if this is doing any good for them.  They are so proud of having a fancy web site up that they never even seem to ask if they are getting any traffic to that web site.  They are losing money on every hit they get but what are they asking the guru running their Internet counterpart?  "Can we BUY more hits?"

YOU, as an even mildly competent writer, can do these businesses more good than any three web site builders.  I don't know of any way you can convince BIG business firms of their Internet folly, but for every big business fool on the block there are fifteen smaller firms that might know the truth when they hear it.  Posting YOUR stories about them on a company web site will do more good for them than throwing tens of thousands of dollars down the Internet drain.

Let's take a well drilling company tearing up great guns of service in the field, for example.  It wants a fancy-dancy web site with all the bells and whistles.  Your web site builder quotes them a low figure of $40,000 for an eight page web site.  Yeah, I can hear you gulp about the sums of money dished out, but let's follow this through.

The web builder then hires a writer to produce the content, and pays him or her $100 for a thousand word (or less) story for seven of those pages.   The bells and whistles, those are code already written in his head..  It is only the unique code that really takes any time.  Just change a few hrefs and the thing is done  The bells and whistles make the well driller happy, and the stories bring in the traffic.  Pay off your writer for the stories and the rest is pure gravy.

Do you realize you can turn this scenario around so that YOU get the gravy instead of a mere ten cents a word?  Don't argue if they want bells and whistles that you can't do.  Just as your web builder hires a writer for a few bucks YOU can hire a code writer for little or nothing.  "Hey, do me a flash scene of an oil well coming in a gusher."  Sure boss, I'll have it done by Friday.  What kind of music do you want, what do you want it to say?

Let's get back to doing this well driller some real good though.  A simple page with a phone number at the bottom so his customers can call him is probably all he needs.  $40,000.00?  You can do it for $400.  For a domain of his own and a year of service, ask for another five thousand dollars just so he will respect you.  Big companies know that respect costs money, so DOUBLE your figures and charge $14,900.00 

Ask for 25% down and tell the company you will not collect the rest until its phone begins ringing with real customers on the line wanting to discuss service.

***

Then there are hundreds more smaller companies that don't even want the bells and whistles.  I did a setup for one small restaurant and all I charged them was a thousand dollars for setup, then one dinner per week for two years for my wife and I.  As a bonus, every time we dined out I wrote up another page about the food being served and the service given by the staff.

   RESULTS GUARANTEED. 

It's your first advertising job. You have walked into this big tall building and talked the marketing exec into letting you have the BIG ACCOUNT.  
You’re probably told to generate stunning results on a small budget. And do it instantly.

It’s tempting to fold up your tent and sneak away before you start. You think, “Nobody else has been able to advertise this product right. And now they want me to pull off a miracle in two months!”

Yes, and you can do it too.

You can put everything on the right course. You can deliver solid advertising that pulls in more responses, builds the image, and does more over the long term. But there are few miracles in the process. You have to mastermind and follow a creative advertising program from ground zero to skyrocketing success!

You Can Do It,
RESULTS GUARANTEED.

All you have to do is RIGHT CLICK HERE and follow your computer's downloading directions.  Please note:  If you are working on your own ad campaign, you need this 170 page book even more.