How do you get paid more for everything that you know and do? You become known as THE expert on a given topic. How do you do that? One very good way is to write a book. No, not an ebook - an actual print book.
"What's wrong with an ebook?" I hear you asking.
Ebooks |
Copyright © 2005
By
Willie Crawford
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The answer lies in the fact that anything that is too easy is not considered very valuable. That's why doctors and lawyers get paid more than taxi drivers and waitresses. The "barriers to entry" make it more "expensive" to become a doctor or lawyer, which makes being a doctor or lawyer a scarcer skill, which allows them to charge more for that skill. Anyone can write and publish an ebook. To do that all you really need to do is: It really is THAT easy, and therein lies the problem. Thousands of people have published "junk ebooks" that aren't worth the electrons they're "printed on!" If you're like me, you probably have dozens of these on your hard-drive right now. You know... free ebooks that sounded great, but when you downloaded them, you quickly discovered that they were worth exactly what you paid for them. These ebooks often contain out-of-date, inaccurate, or commonly known information. The very worst ones are those written by people who have no idea what they're talking about, so they repeat inaccurate information that they found elsewhere. | Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, Master Network Marketing Trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily modeled systems. An example of such a system that you can study and duplicate is at: http://ProfitMagician.com |
Don't get me wrong. Ebooks are a great tool.
I use them for viral marketing, as a handy training tool,
and even as for-sale products. Since ebooks are cheaper to produce,
you will sell them to people who don't want to pay the higher price
for a print book, or to people who simply don't want to wait to get them in the mail.
The big difference in writing a print book is that people perceive someone who has written a "real" book differently. People assume that writing a book is hard work, so when they hear that you've published a print book, they attribute lots of great qualities to you. They reflect back upon when writing and publishing a book was a BIG challenge. My friend, Elsom Eldridge Jr., author of "How To Position Yourself As The Obvious Expert In 90 Days Or Less Without Spending A Fortune On Advertising," taught me all about why writing and printing a book is a very powerful way to firmly establish yourself as an expert on a topic. Being considered the expert on a topic does mean that you can charge more for what you do, say, I recently did a teleseminar-interview with Elsom on this very topic. You can grab the MP3 recording and/or the PDF transcript of this interview from my website at: http://WillieCrawford.com/write-a-real-book.html If writing a real book allows you to better brand yourself as THE EXPERT, then why don't more people do it? I think many people simply think that it's too expensive. I'll let you in on a secret... ... My first physical book was a cookbook. It's 184 pages, and contains 250 of my own recipes. I simply made a list of recipes, typed them out, had a cover designed, found a few graphics/photos, and had it printed. I now sell this cookbook from my website at http://Chitterlings.com/cookbook.html for $16.95 per copy plus shipping and handling. The secret....It costs me less than $1 each to print these books. | You can jump over all the high costs of insurance on the road. Our direct access links to all the major auto insurance companies provides you with comprehensive auto quotes that can save you money -- on the road and off the beaten trail too. There is NO CHARGE, and no obligation of any kind. Check us out now. One of the most effective ways to promote your web site is to distribute your own ebooks to as many people as possible. The goal is to have everyone that leaves your site, leave with something to remember you by - ideally a PDF ebook. You have heard it time and time again, if you want to sell ebooks online, you have to make your ebooks available to as many people as possible. Let's face facts Here: And the best news of all is that many PDF Creators are absolutely FREE. |
I simply went on the Internet and found a number of printers, then I compared prices.
Since one of the least expensive ones I found was a short drive from where I live,
I scheduled an appointment to go over and discuss my project. In volume, these books
were so cheap that I ordered a mini-warehouse full. You don't have to visit your printer
to set-up your project - I did just because they were so close.
I chose a cookbook as my first project because I couldn't think of anything else at the time. A cookbook is easy to write, and if it's on the right type of cooking, it should sell well. You can find more information on how to easily write and produce your own cookbook at: http://WriteACookbook.com That's where I have the transcripts and MP3 from a teleseminar I did with two other cookbook authors on that very topic. If you don't want to order lots of copies of your print book, you don't have to. There are companies that do print-on-demand. They will print as few as one copy at a time, | And YOU, sitting there in front of your computer screen, wishing you had a business of any kind, how would you like to make money by giving away free advertising to retail businesses, anywhere in the United States? No cost, no obligation, no investment. Click HERE for free information. |
A print-on-demand printer that I work with a lot is at:
http://WillieCrawford.com/print-on-demand.html
Ok, so it's not that expensive to write a "real" book, However, you need more reasons to go through all of that “trouble.” Well...
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As you can see, ebooks are "ok" but the real professional also publishes
his books in print form. Hopefully, you see that it's not very difficult or expensive.
Now that you know, you can separate yourself, in the mind of the consumers,
from the perception many may have of ebooks. You'll brand yourself as a serious
professional and an expert.
the end
Bio: Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, Master Network Marketing Trainer, and lifetime student of marketing.
He shows people how to actually generate substantial income on-line using very simple, easily modeled systems. An example of such a system that you can study and duplicate is at: http://ProfitMagician.com
Willie Crawford, has operated an online business since 1996. He would like to teach you how to build your own wildly profitable Internet business - for FREE!
No advice on this site should be used
without first contacting a professional in that field.
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