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Everyone on the Internet is looking for a magical chalice to make them rich! The good news is that there really does exist such a thing as a magical chalice. The bad news is that few will ever discover it. Most will spend their lives searching for it, and on their deathbeds they will mumble to themselves, "I have wasted my life following fool-hearty pursuits." Ah... but you don't have to die with these words on your last breath. Why? Because I am about to tell you of a mystical world where there does exist a magical chalice that will transform your life through its awesome power! Folks on the Internet are busy chasing the right product or the right service to please their audience. You are better prepared to sell without selling because you have in your possession the magical chalice that the world wishes existed. While the majority of publishers understand the importance of defining their target market and aiming their publication's content at the target, few follow up their knowledge with action. There are three basic strategies for determining your publication's target market. One of them IS the magic chalice. Let us see if you can guess which one. The first strategy is one that the majority of publishers use. They start their publication with a general overview of where they would like to go. Their journey begins in haste without any real plans of how they will go or where. Because they have no clear plans for where they are going, they attempt to become everything to everyone, all in an effort to build their subscriber base. The second strategy is only slightly different from the first. After a length of time the publisher begins to learn the importance of defining their target market. In actively pursuing the definition process, they begin to separate themselves from the pack. The publisher relies on his reader to determine the target for the publication, by sending polls and questionnaires to the readers. The plan is that the reader will provide the necessary research to determine where target should be hung. The third strategy relies only on the publisher! A great deal of courage is required for this strategy because the publisher has to accept that they cannot be everything to everyone. The strategy may even weaken the growth rate at first, but it will assure that the chalice can be easily obtained. For a publication already in existence, the process of changing the focus to the target may cause a few defections from the list. Don't allow this cause you to stray from your chosen course. |
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While each of us may be unique, we all share commonalties with the population around us. Upon grasping this empirical truth, our course can be set. People often talk about the sincerity of our words when speaking to our readers. I have talked about it often. This third strategy guarantees that we can apply sincerity to every single word we write! By having the courage to make this strategy our own, we will acquire the magic chalice for ourselves. To determine where to place the target for your publication, you must walk into your bathroom right now! Do it. Walk into your bathroom, turn on the light, and look deep into your own eyes when you look into the mirror. You are the target! When you begin to produce content that you find interesting and entertaining, you will be producing content that others will find interesting and entertaining. When you write advertising material that you will pay attention to yourself, others will pay attention also. A key point to remember. Your content must be interesting and entertaining for you, not exclusively about you! Why does this work so very well? I read an editorial the other day that kind of drove this point home for me. It was called, "Enthusiasts Write the Best Ads!" You can read it at: http://groups.yahoo.com/group/smartmarketing/message/36 By tapping into your own passion and enthusiasm for a subject, you will begin to attract readers who are just as excited as you are. By touching the passion of your readers, you will gain a very enthusiastic and well targeted audience for your publication. Ancient religious documents draw a similarity between the human body and a container or cup. The magical chalice I speak of exists within you right now: It is you! Reach inside and take hold of the magical chalice for yourself, so that your last words can be a very enthusiastic "Thank You!" Max Shifrin, the owner of FunZines.Com, specializes in helping ezine owners build their subscriber base. Max uses massive promotions to generate hundreds, even thousands of sub-scribers every month for over 100 ezines! Do you want Max to grow your Ezine? Visit: http://www.funezines.com/clients_signup.cgi Make sure you subscribe to Max's Popular Marketing & Publishing Ezine -- Send an email to: mailto:promotion-tips-subscribe@topica.com |
