DEEP SEARCH OUR SITES
Just type in the subject or words you were hunting for in our Site Search
form below.
It is set to begin with the Tale Wins Directory that has about 1,300 pages.
If your subject comes under travel or vacations, tick on Share Your State before
you click SEARCH.
And for a ton of arcane knowledge, tick the Spin A Silver Dollar before you
click SEARCH.
Altogether there are over 16,000 pages available to you
Learn how to save more money
on ANY type of Insurance
the end
Attracting Readers to your Book
Copyright © 2006-2007 Alastair Hall
One of the common and obvious ways to market a self-published book
is having your own website. The harder part is how to attract your
target audience and then convert the sale.
The three general ways of attracting traffic are:
* Good original keyword-rich content
* Using meta tags (it's not all about Google)
* Having lots of external links coming to your site from
high-ranking web pages.
This is obvious so far. What is less obvious is how to do this.
ORIGINAL KEYWORD-RICH CONTENT
Using extracts from the book is an easy way to get original
keyword-rich content.
Your extract may be on Amazon, but it isn't in a format that can be
read by search engines. Your extract may also be on Google's book
search, but it won't appear on other search engines, nor will it
appear as a webpage. For your book to appear on Google's book
search, potential readers will have to have typed in the keyword
"book" after whatever they were looking for.
HTML is the only format of choice since it is easy to read, quick to
load, and the easiest format to be read by search engine spiders. It
is tempting to publish your book extracts in PDF, but only Google
will touch them with any degree of success and even then it is still
an inhibiting format.
I have found the best way to convert text-intensive books from PDF
to HTML is by cutting and pasting into a web program such as
Dreamweaver. This allows me to use simple HTML. If you save the PDF
as an HTML document you will get a document which has HTML scattered
everywhere on each line. This takes forever to edit all the mistakes
in the conversion and is less search-engine friendly. Keep it
simple.
USING META TAGS
This means giving each page a title and using the description and
keyword tags in the header of a document. Below is one of my
examples.
<title>Lewis and Clark: Voices from the Trail</title>
<meta name="Description" content="Journal of Lewis and Clark,
describing an encounter with bears during their exploration of
Western America">
<meta content="Lewis and Clark, journal, diary, explorers,
exploration, bears, Indians, Minnetarees" name="keywords">
EXTERNAL LINKS
Without me re-inventing the wheel, here is an article on
sitepoint.com by Sumantra Roy ( http://www.sitepoint.com/article/link-popularity-site/4
)
describing which methods are best at attracting external links.
He mentions that one of the best methods by far is article writing.
This works because a lot of websites are hungry for material to keep
and attract readers so that they can earn more with advertising.
Your article is published on several sites with a link to your
website in the "about the author" box at the end of the article.
For example, at the end of Sumantra's article it says "Sumantra is
one of the most respected and recognized search engine positioning
specialists on the Internet. For more articles on search engine
placement, subscribe to his 1st Search Ranking Newsletter by sending
a blank email to mailto:1stSearchRanking-subscribe@listbot.com or by
going to http://www.1stSearchRanking.com". Articles have their
highest publication rates when they have less than 7 lines of 65
characters per line in the "about the author" box.
How does this work with books? Simple. Turn your extract into an
article. It's not as hard as it sounds. You will need to add a
little white space, possibly an introduction and a couple of
subtitles. If you can find an extract that is informative or
educational, and name the title as such, then you could be on to a
winner. But be careful not to exceed an article length of more than
1200 words. The best publication rates are those articles which are
600 to 1200 words in length.
Finally, how do you distribute an article?
You can follow Sumantra's tip by submitting your article to ezine
publishers. But this is extremely time consuming. A far easier and
more effective way is to have your article submitted by article
distributors such as http://www.thephantomwriters.com . These people
cover thousands of websites for a little cost, but no hassle.
This is an avenue I have found to be worth trying. If the article
isn't picked up much you can always try another one or tweak your
first attempt.
About The Author:
Alastair Hall is the owner of http://www.browsebooksforfree.com. He
offers authors and publishers the opportunity to receive more hits
to their website and the chance to increase book sales.
| Write Better | Learn the Basics | YOUR World |
|
Nothing hurts your credibility as a writer or author like having your expert look like a fool. Now you can dazzle your readers with arcane knowledge. Tale Wins gives you access to authoritative articles from a wealth of authors, and more coming so you can at least learn what conventional wisdom says. Here you will already find THOUSANDS of articles. Here are some more important directories The X-Files
* Acne Before Breakfast *
Allergies and their toll *
Bargains *
Birding Basics *
Cancer Campaigns *
Crafts you can do *
The Tooth Fairy *
Diabetes Articles *
Diet Aids *
Gardening Tools *
Help at Work *
Home Improvement *
HomePreneurs *
Pain Control *
Personal Improvement *
Prevention *
Miniature Horses *
Potential Earnings Disclaimer
*
|
Copyright © 1996 - 2007 by
Earl H. Roberts
414 North 8th Street
Noble, OK 73068
Our Two Lawyers want us to warn you:
No advice on this site should be used
without first contacting a professional in that field.