Taste is a different matter. Some people won't be happy with a book unless they pay more than $10 to read it, while others read a great book for free and exclaim.. "WOW. I just saved $10! -- let me hurry back to that publisher for more." This small slice of readers are where my customers come from.

Others won't read a book less than 30 days old and already on the Best Seller List. They are willing to pay top price for the privilege. Even though they cut themselves off from the best books ever written, it IS their privilege.

In real life we look for bargains and coupons to cut our expenses. As long as quality doesn't suffer we are willing to take the lowest price available; In electronic publishing that lowest price can slide down all the way to zero, and Tale Wins is working on taking that price even lower than FREE.